Mapping Content to the Sales Funnel AND Buyer types
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. What’s been your experience with mapping content to the sales funnel or buyer types? Could Facebook become a Lead Nurturing platform? This would include eBooks, Research, White papers, etc.
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