Remove funnel

Anything Goes Marketing

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Lead Management and Football

Anything Goes Marketing

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Lead nurturing can mean many different things to may different people. There is no question that lead nurturing has been a proven tactic for B2B marketers. Content is at the core of your lead nurturing efforts.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

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Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? I don't think you knew that!

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Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. Chad H Tags: direct mail for lead generation.

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Wake up and Send More Email

Anything Goes Marketing

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. See: Ready to Welcome Your New Leads? Part of this effort is creating a lead nurturing culture in organizations which I’ve outlined here: How To Build a Lead Nurturing Culture Part I.