Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

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LEADership

FEBRUARY 20, 2015

Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? In the early stage of the funnel, our prospect is usually not ready to buy and has little knowledge of the products and services we provide.

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Sales Qualified Leads Top of Funnel RFP Leads 40

Adobe Experience Cloud Blog

JULY 18, 2012

MOFU is the M iddle O f the FU nnel stage in a marketer’s lead funnel or revenue cycle. Far too often, a blockage develops in the MOFU stage where sales leads stagnate, wither, and die. Sales teams focus their time on closing the opportunities (bottom of the funnel activities.) Communicate with your leads.

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Top of Funnel Marketing Automation Services Marketing Automation Automation 48