Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Communications to groups and segments (may be personalized and triggered 1:1). Marketing Automation. Business Goal. Primarily marketing and marketing management, some sales.
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