The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Integrating Social Leads into the Demand Generation Funnel via @spearmktg.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

SEPTEMBER 29, 2011

This requires a constant re-loading of the sales funnel with new, expensive leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.]. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) For further information on a related topic, download our free white paper on “ Top 10 Tips for Lead Nurturing Success.”. Sending too many emails. The post Top 10 Marketing Automation Mistakes appeared first on The Point.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? Marketo has done a couple of acquisitions. We have many clients who use Marketo and Hubspot side-by-side, for example. What sort of content works best? (HS)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100