Remove funnel

KoMarketing Associates

article thumbnail

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is a powerful addition to any search engine marketing campaign.

article thumbnail

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

What’s in those form fields has consequences for everything that happens downstream through the lead nurturing process. And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. It might be smart to actually ungate some of your top-of-the-funnel content.