Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 27, 2019

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

AUGUST 4, 2015

Creating informative content, with an element of fun and humor, was our goal as we were crafting an ongoing campaign called Monsters of Funnel. Monsters of Funnel is to be a rotating “supergroup” of marketing rock stars that speak in depth on each stage of the sales funnel. Stay tuned!

Thought Leadership 50

Thought Leadership Top of Funnel Campaigns Digital Marketing Funnels 50

Vidyard

OCTOBER 27, 2019

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

AUGUST 18, 2014

As an example, if you’re in the business of marketing automation platforms, your video topic list might look like this: As a rule of thumb, if it makes a good blog post, you could probably turn it into an informative short video (or make a video component to add to a blog post!). lead generation, brand awareness, etc.).

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

JANUARY 5, 2017

And Bianchini was quick to point out that account-based marketing isn’t for everyone: But switching to an account based model for marketing and lead generation doesn’t just require a change in how your team executes on marketing campaigns. The AMB Funnel. It’s more quality less quantity.”.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. The content marketers over at Kapost do a terrific job with helpful how-to video snippets.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110