funnel 
Industrial Marketing Today
OCTOBER 21, 2010
If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. How about you, do you see the disconnect? Leave a comment and share your thoughts here.
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Industrial Marketing Today
JUNE 12, 2010
Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. You can see an example of B2B web design prices from my company’s online marketing division’s website. You can’t be sure that the correct information is even getting to prospects.
Industrial Marketing Today
JUNE 4, 2011
There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. Marketing does not end with filling the top of the funnel. Source: HubSpot).
Industrial Marketing Today
OCTOBER 26, 2009
A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. That’s why your Home page may not always be the best entry point. Get the free “Step-by-Step Guide to Website (re)Design” now.
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