Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
Customer Experience Matrix
OCTOBER 9, 2013
I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. This also makes sense: it’s a relatively new application for marketing automation and many marketers don’t do it at all or use other tools.
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