38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. Instills shared understanding between marketing, sales and product. We need ROI.
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