funnel interactive 
Industrial Marketing Today
OCTOBER 25, 2011
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. How do you use content marketing to manage your industrial sales funnel?
Industrial Marketing Today
OCTOBER 9, 2012
Free content addresses the self-serve needs of early stage visitors that are at the top of the funnel (ToFU). These work best for middle of the sales funnel (MoFU). Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers.
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Industrial Marketing Today
JANUARY 25, 2012
Online interactive and real-time design tools. They are very good for engaging with prospects and leads that are at the top and the middle of the sales funnel. See Use Content Marketing to Manage Industrial Sales Funnels and Creating Digital Content for Industrial Marketing ). Parametric part number search application.
Industrial Marketing Today
OCTOBER 21, 2010
Notice how marketers are now talking about quantity of quality leads and not just filling the top of the funnel. Ardath Albee, CEO of Marketing Interactions , wrote a very interesting post about the unified definition of a high quality lead. Making a strong case for inbound marketing.
Industrial Marketing Today
OCTOBER 17, 2010
My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. Take it a step further by defining your conversion funnel. He was already using Google Analytics (GA) to monitor his Web site.
Industrial Marketing Today
JUNE 22, 2012
The ‘last ad’ standard misses the all-important concept of the buying cycle and funnel, in which all stages contribute to the final purchase decision. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction.
Industrial Marketing Today
JUNE 22, 2011
Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). It will give you the opportunity to interact with them at a more personal level than just passive reading of a white paper on their part. One example would be inviting them to a webinar.
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