Using Customer Lifecycle Management to Build Engagement in Marketo
SmartBug Media
MARCH 17, 2021
In order to keep customers happy, it's important to tailor your messaging from marketing and sales to the appropriate stage of the customer lifecycle. With this model, buyers are able to move from one stage to another at any moment, rather than dropping through the dated funnel in step-by-step stages. What Is a Customer Lifecycle?
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