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From Clue to Close; Optimizing the Sales Funnel

NuSpark Consulting

SHOW 10 Recorded: May 1,2023 Topic: Optimizing the sales funnel from clue to close A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting.

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How Sales Funnel Management Is Changing

Lead Forensics

So how is the sales funnel – and the way it is formed, used, and managed – changing? The buyer journey At the core of it all is the sales process and understanding how buyers are likely to think and act at different points along the funnel.

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

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Taking a full-funnel approach to paid search

Choozle

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. When you restrict your paid search campaigns to the lower funnel, you are missing the vast majority of your potential customers. But this limited role really sells this versatile media short.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Master 1:1 sales meetings. Effectively manage and track sales activities.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

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How to use conversion data to enhance top-of-funnel marketing

Martech

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e., So, I’ll use top- and bottom-of-the-funnel approaches here. Increase customer engagement.