Content + Intent Data: Informing Content Based on Interest
Content4Demand
SEPTEMBER 24, 2021
Informing Content Based on Interest. B2B Fusion has developed industry award-wining ABM experiences for its clients. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So intent-data information could be used to help with personalization.
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