SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. SQL: Which Lead Matters More and When?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. Defining the audience requires understanding demographics and your customer avatars’ unique challenges, interests, and behaviors. Webinars can nudge prospects into decision mode, too. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

AUGUST 1, 2019

Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel. HubSpot helps in this realm with HubSpot sales. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Connect with him on Facebook and Twitter.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

ClearVoice

APRIL 17, 2024

Informed decision-making: Data provides specific insights into the overall performance of your collaborative content, which can guide future strategic decisions based on what’s been effective. One of the most valuable aspects of content marketing is its ability to generate leads that are genuinely interested in your products or services.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Hubspot

SEPTEMBER 5, 2018

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. So no disrespect to Brian, but “retire the funnel”? It’s been my trusted sidekick for years. Yeah right. Friction kills flywheels.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Unbounce

NOVEMBER 21, 2021

So, you’ve got to segment your audience into groups based on their interests and behavior to send emails that matter to them. HubSpot used their automatic unsubscriptions process as a form of behavioral segmentation to create a resubscription campaign: Image courtesy of HubSpot. Tailor your lead gen emails.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. Don’t overlook the value of ungated, upper-funnel content for your B2B lead generation strategy. It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

SmarkLabs

JANUARY 4, 2023

Once a lead is generated, automation tools are used to nurture the lead and guide them through the sales funnel until they are ready to make a decision. This targeted approach helps businesses attract leads that are interested in their products or services, and are more likely to make a purchase.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Hubspot

NOVEMBER 28, 2023

It bridges the knowledge and tools that sellers need with the creative and informational prowess of marketers. Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Let’s take a closer look with some examples: Product datasheets. The secret sauce?

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. For inspiration, HubSpot offers many examples of best practices for landing pages.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. The first type of thank you page is one that includes a form on the page for an additional offer that moves the lead down the funnel. See how they go hand in hand?

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

JANUARY 5, 2024

Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. To keep up with these changes, marketers should make it a daily habit to stay informed and educated. on social media. And GOAL again. Go out and look.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You have to pique their interest, build trust, and encourage them to take action. Customer Journey.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Hubspot

JULY 22, 2018

You can also set up email workflows based on any information you have about the contacts in your marketing database, such a page views, email or social media clicks, content downloads, contact properties, or any combination of these and more. ebooks, webinars, kits, etc.) Main Trigger: Multiple Top-of-the-Funnel Conversion Events.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Marketing Insider Group

JULY 14, 2020

They want to be informed of how the products are handled and shipped as well as the estimated time that it will be delivered. Your platform should have relevant information, easy checkout, order tracking, and no errors. However, they have ramped up the release of educational content in the form of guides and webinars.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Outgrow

SEPTEMBER 12, 2022

The most important goal of demand generation is to create interest in a product or service. Another interesting tool is Outgrow’s 404 page. What’s interesting is that even though Outgrow provides access to these tools for free, every user can see that the tools were built on Outgrow. Podcast – HubSpot.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

SmartBug Media

JULY 28, 2023

Qualifying Leads Start by establishing clear criteria for what makes a lead qualified, such as specific demographic factors, budget, or level of interest. Implementing Drip Campaigns Drip campaigns are designed to educate customers and guide them down the sales funnel toward conversion.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Brandpoint

APRIL 3, 2019

Is the marketing funnel obsolete? While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. Well, short answer: no.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

Hubspot

JANUARY 20, 2020

Follow up with a drip-email campaign that will move them down the funnel and closer to a purchase. For example, "Claim My Spot" is actionable and lets the user know that they'll be signed up for a course or webinar. Write crisp, compelling copy: The supporting text should be concise and interesting. His content offer?

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 98

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Attract and hold a lead’s interest. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SmartBug Media

APRIL 16, 2021

And by gating content further up in the funnel, we have the opportunity to nurture a lead through their Buyer’s Journey with personalized email campaigns. By adding a gate, you are lowering the number of people who will see a piece of content, but also providing your teams with more information for a given contact. percent or higher.

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) Keep reading to learn all about the basics of virtual selling for financial services. Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Contents 1. Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

ClickZ

JULY 30, 2020

It can be difficult to get the necessary information about audience segments to properly grab the attention of those receiving emails. This type of information will provide you more insight about what is important to them. With sales and marketing integration, leads can be scored as they go through the funnel.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. Prospects – A prospect is somebody who’s already some interest in your product, offering, or service, but who hasn’t yet converted into a customer. What’s a Lead Capture Page?

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

SnapApp

JANUARY 24, 2019

Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. The term “personalization” means creating more assets, for each persona, at every stage of the funnel, right? Top of the Funnel. Finding quality leads is often easier said than done.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Launch Marketing

JANUARY 1, 2020

Misalignment in marketing and sales departments can create discontinuities in converting leads to customers and can act as a clog in sales funnels. Clearly Define Your Sales Funnel Stages. It is often found in companies that are not aligned that their top to bottom funnel stages have not been clearly defined and agreed upon.

B2B Sales 68

B2B Sales Top of Funnel B2B Marketing Paid Search Agency 68

Outgrow

AUGUST 6, 2021

They are super informative, add value, and most of all, offer solutions that are highly useful and personalized. As a result, your audience is encouraged to offer their lead information in exchange for the solution offered by the calculator. . Giveaways on social media work best as a top-of-the-funnel lead generation strategy.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Oktopost

NOVEMBER 18, 2020

72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. Now no one can guarantee all leads will have the correct phone numbers or email addresses and that is part of a sales reps role at times to find this information out.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89