Why B2B marketing needs brand building more than lead gen
Martech
FEBRUARY 28, 2024
Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. The lead generation obsession Marketing is a long-term effort, but it has come to have short-term accountability. Category interest — Middle of the funnel (MOFU). Now, marketing needs to show ROI quickly.
Let's personalize your content