The Effective Marketer

DECEMBER 20, 2011

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

Demand Generation 100

Demand Generation Marketing Management Lead Management Demand 100

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

FEBRUARY 19, 2013

” Do you want to generate leads to the top of the funnel or do you need to close deals that are being worked on right now? Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them? So how do you solve this?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JUNE 9, 2011

It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. Plugging this hole in the funnel takes more than software. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

JUNE 1, 2012

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. What does the sales and marketing funnels look like? Demand Generation: Marketo’s Secret Sauce , by Marketo.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

FEBRUARY 20, 2013

Which channels move your ideal customer down the sales funnel fastest? But this ability raises another issue. With so many options available, it’s difficult to know where to prioritize your spend. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey?

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100