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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. Frustratingly inconsistent.

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Automating Your Lead Generation Funnel

PureB2B

The post Automating Your Lead Generation Funnel appeared first on DemandScience.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Integrating Social Leads into the Demand Generation Funnel via @spearmktg.

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Intent-based Lead Generation Strategies Part 2: Three Ways to Speed Up Your Lead Funnel 

Anteriad

The post Intent-based Lead Generation Strategies Part 2: Three Ways to Speed Up Your Lead Funnel appeared first on Anteriad.

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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. The cold call still works.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

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Lead Generation: A Guide to Growing Your Sales Funnel

Spiralytics

Therefore, The post Lead Generation: A Guide to Growing Your Sales Funnel appeared first on Spiralytics Inc. No matter what industry you’re in, your customers are the lifeblood of your business.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. Why top-of-funnel "explainer-style" videos aren't enough. You’ll learn: How to get started with your video marketing strategy. How to distribute your videos across your channels.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If you've got holes in your funnel that need filling. If you want to generate revenue as a marketer and not just leads. You know digital demand gen can help you get there; but you aren’t sure where to start. If there's more about digital marketing you don't know than you do know.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model.