B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. This was your TOFU, or your activity generating leads at the top of the buying funnel.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

APRIL 13, 2015

Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MAY 22, 2012

The engagement step is the middle of the buying funnel, or MOFU (middle of funnel). Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona. Engage your B2B prospects that are the middle of the buying cycle. Develop your B2B buyer personas.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100