Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing. business blog feeds your sales funnel. Happy New Year! Source: HubSpot ). MORE >>

Some good tidbits of information form this deck on the Social Marketing Funnel, from Mike Lewis. Also worth checking out their eBook on the Social Marketing Funnel. The Social Marketing Funnel. Social Marketing Funnel [Slidedeck from Awareness Networks] is a post from: B2B Voices. at Awareness Networks, Inc. MORE >>

The conceptual model of a funnel is a great one for understanding buyer stages. At the top of the funnel is the broadest universe of suspects who may at some point have an interest in your product or services, but currently do not show significant interest. The map that a funnel represents is often taken to be linear. MORE >>

With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. From there, with the conversion rates known or approximated, simply work backwards up the funnel. MORE >>

In my post on 6 Steps to Getting Control of Social Media , I mentioned the concept of an “upside-down funnel”. The Upside Down Funnel In most B2B organizations corporate marketing’s role is related to driving “top-of-the-funnel” activities. It’s at the very bottom of what I’ll refer to as the “upside down” funnel. MORE >>