5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
JULY 13, 2011
To effectively leverage PPC for ecommerce, we've compiled list of frequently asked questions to help you generate better results from ecommerce PPC spending. 1. Max Bid: How much should I spend per click? It’s important to factor in things like product cost, conversion rates, and order fulfillment costs before you can determine what you can reasonably set as your maximum bid.