The Point
OCTOBER 1, 2021
Should you allow prospects to enter a personal email address when they fill out lead gen forms? Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent.
The Point
MAY 10, 2011
There are three basic ways to fulfill that offer content: 1. Lack of an attachment means the fulfillment email is less likely to run afoul of a prospect’s spam filters or network firewall. Congratulations. Direct the reader to a thank you page containing a link to the content. Send the reader the content as an email attachment.
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The Point
MAY 19, 2020
Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.
The Point
FEBRUARY 28, 2020
Reserve any additional CTAs or options for the thank you page or fulfillment email, i.e. AFTER the person has registered. Eliminate any and all top navigation, social buttons, “request a demo” links, or anything else that might distract the reader from the one thing you want him/her to do, and that’s to register for the primary offer.
The Point
SEPTEMBER 21, 2017
Knowing when a prospect is ready to take that next step, or ready to re-engage with your firm, relies on setting an appropriate threshold – a “bar” if you will – for that person to respond to sales or marketing outreach. If you set that bar too high, i.e. if the threshold is “are you ready to talk to sales?”,
The Point
JULY 14, 2015
Step 1: Fulfill marketing content via email. I discuss other compelling reasons to fulfill content via email in this earlier post. In the fulfillment email, deliver the link as promised, and include the same, “secondary” offers that were featured on the thank you page.
The Point
JANUARY 13, 2012
Fulfill your offer via email. In Infusionsoft’s case, the fulfillment email (see first thumbnail, below) continues the message, theme, and look of the main campaign, and also gives the reader the option of requesting a product demo. Lead nurturing will always be more effective when it’s targeted, personalized, and relevant.
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