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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

.” Here’s a small sample of what you’ll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why “Original Source” matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer (..)

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.).

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Facebook, LinkedIn, or Google Ads: Which One Is Best For You?

Huptech Web

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 255
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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). How to Write a UVP. Identify your competitive set. Explain your key differentiator.

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How To Optimize Your LinkedIn Profile To Maximize Potential Business and Freelance Opportunities

Scoop.it

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. If they raised concerns on an email, it should be addressed on the follow-up LinkedIn message.

B2B Sales 178