B2B Memes
JULY 13, 2010
Though it’s been said here before , it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a journalistic ethos. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. innovative. award winning.
B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.
B2B Memes
MAY 31, 2013
If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.
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