Martech

FEBRUARY 8, 2024

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. Google, LinkedIn and Facebook are driving CPC up. Tracking prospect activity on our website. It was empowering. And why not?

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Modern B2B

JANUARY 10, 2024

Ad types which support ungated content We’ve been helping some of our clients fulfill their ungating strategies, and activation is at the forefront. LinkedIn document ads are a great way of getting thought leadership content in front of an engaged audience.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

SnapApp

APRIL 4, 2018

For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors. PPC: Cost-Per-Lead, Lead Conversion Rates. Adam Rowles.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 7, 2012

People don't like to give up their contact information freely, and your lead-capture form will create some friction. For example, an offer you're promoting to generate net new leads at the top of your funnel (like, say, an educational ebook or a webinar) is likely valuable because it educates your prospects and fulfills a need.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

NOVEMBER 12, 2014

Although it''s been broken it down into many sub-stages to align with different business models, it can universally be boiled down to these three lifecycle stages: Awareness: Leads have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Buying Signal.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28