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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Once you establish a foundation, you can make improvements each year.

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How to Measure Trade Show ROI

Jifflenow

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

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How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

markempa

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists. In fact, they may not have attended the trade show at all.

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Beacon Technology: The Near Future of B2B Marketing

Navigate the Channel

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Among its conclusions: “Business travelers expect to resume traveling at a similar frequency as pre-pandemic, averaging about 1.6 More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. trips per month (compared to 1.7 pre-pandemic).”

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B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. our research consistently shows that companies and firms that leverage frequent research (at least quarterly) grow significantly more than other organizations. As shown in Figure 2.,

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Strategic Marketing Insights From the Trenches Part 2: How Your Value Proposition and Choice of Channels Drive Marketing ROI

Marketri

Think: social media, email, paid search, trade shows, influencers, blogs, and many more. When marketers select channels, they often talk about reach and frequency. Reach is the size of the audience that will see your marketing on that channel, while frequency is more a function of your budget.