SendX

JULY 9, 2021

The following characteristics easily identify spam emails: an unfamiliar email address in the field that says From a typo in the Subject subject lines written in ALL CAPS a high and typically bold font size and pure marketing promo and sales material Furthermore, have you considered the links you include in your emails?

Top of Funnel 195

Top of Funnel CAN-SPAM Domain Ad Frequency 195

Navigate the Channel

OCTOBER 20, 2023

Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Keywords must be used at a limited frequency and placed in captivating content. Aim for a keyword frequency between 1.5 Does keyword frequency still matter for SEO?

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Pay attention to the timing and frequency of your emails. In the USA, you need to comply with the CAN-SPAM (“controlling the assault of non-solicited pornography and marketing”) act.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. We have outlined ways to check and resolve spam filter trap issues that will result in seeing email success. Send frequency . Email volume.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

SmartBrief - Marketing

FEBRUARY 26, 2024

One element of performance that can be evaluated is whitelist status (whether the emails are getting through to your inbox – vs trapped in the junk or spam folder). Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. It prevents recipients from marking your emails as spam.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Zoominfo

OCTOBER 5, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? Remember that prince from Nigeria?

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Webbiquity

SEPTEMBER 27, 2019

Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to. Audit the sending frequency of your email campaigns to ensure your aren’t overwhelming your subscribers.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

SendX

APRIL 16, 2021

Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them. Would it be daily? or Monthly?

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And 49% would like to receive email at a frequency they chose versus what brands choose for them. The benefits of email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Martech

AUGUST 31, 2023

Deliverability and sender reputation — Keep your emails out of spam folders with the right approach to email delivery. Personalization and segmentation perfection — Speak to your target audience with relevant content that is valuable to them.

Email Marketing 98

Email Marketing Deliverability Copywriting CAN-SPAM 98

Heinz Marketing

APRIL 27, 2023

Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes. It’s free, and provides historical data about your domain, IP, SPAM complaints, and more. It’s crucial to regularly cleanse your email list to remove people who are not engaging with your emails.

Deliverability 103

Deliverability Optimization CAN-SPAM Domain 103

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. You’ve probably heard certain words in a subject line will land you in the spam folder. When you use these terms correctly, they’re not necessarily going to land your email in the spam folder. Something causes it to happen.

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Predictive Response

JANUARY 7, 2023

The worst possible thing that can happen when sending emails is that they land in spam, they never get opened and the content that you’ve worked hard on is not received. What Is The Frequency Of Your Email Marketing Campaigns? When sending emails you want to play a very cautious field of avoiding spamming your subscribers.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Litmus

AUGUST 29, 2022

How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. If your email reputation falls, It might be due to one of these reasons: Your readers report your content as spam. They deal with spam emails and sender reputation. .

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Vision6

NOVEMBER 2, 2023

Increase frequency before an event It kind of goes without saying that if you’re hosting an event, a flash sale, or a time-sensitive promotion, you want to be all over your email strategy. To fine tune your campaign you might consider asking yourself the following questions: Do you need to increase or decrease your frequency?

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

xiQ

DECEMBER 14, 2020

As ISP filtering becomes more rigorous, more emails end up in the spam folder. To avoid being labelled as spam, you need to check: How clean is your send list? Once the IP recognizes enough flagged activity from your domain, there’s a high chance that your emails will end up in the spam folder. Frequency Of Sending Emails.

Open Rate 62

Open Rate CAN-SPAM Deliverability Domain 62

Salesforce Marketing Cloud

JANUARY 29, 2024

I hope you received subsequent emails that felt thoughtful, at a respectful frequency and with content that was relevant to you. Regulations such as the CAN-SPAM Act in the U.S. You minimize the risk of spam complaints, which protects you and your audience. Think of the last time you bought something you loved.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

OCTOBER 30, 2023

Send frequency should be based on gauging how frequently your audience interacts with your emails. When your recipient marks an email as spam, it is considered a complaint. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam. Your email content can also contain toxic elements.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Litmus

JULY 8, 2021

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Spam complaints and complaint rate. Unfortunately, some of these behaviors—such as foldering, deletes without opens, and spam trap hits—are impossible for marketers to see. Social media activity.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

The Point

OCTOBER 22, 2019

It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. One, there’s no set way that spam filters click links – some click the first they see, or the last, or some random combination.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

The Point

DECEMBER 15, 2020

By their nature, third-party lists offer a greater risk for spam complaints, so it pays to keep those names on a shorter leash, so to speak. * The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Hubspot

SEPTEMBER 9, 2020

They record if people frequently unsubscribe or report spam from certain email senders, and then assign you a Sender Score based on that monitoring. Other characteristics include spam complaints, industry blacklists, and more. Check the rate at which your emails are marked as SPAM -- an acceptable rate is 1 in every 1000.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Zoominfo

NOVEMBER 17, 2020

Thanks to ever-evolving AI and machine learning systems, personal and business data are collected at higher volumes with increasing frequency — but it doesn’t always mean it’s the most valuable data. Spam is always a no-go. It wasn’t until recently was the general population aware of personal data collection for business purposes.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

ConvertKit

OCTOBER 11, 2021

All of the factors above mean that there is a huge revenue potential for senders during the holidays but, if your strategy isn’t in place, mailbox providers might move you from the nice list (the inbox) to the naughty list (the spam folder). It is also important to send with the same frequency. Mailbox providers love consistency.

Deliverability 81

Deliverability Phishing CAN-SPAM Bundling 81

ConvertKit

SEPTEMBER 29, 2020

Some subscribers have mentioned their emails go to spam but otherwise, metrics look okay. See where the test email lands, spam, promotions (gmail), junk, primary, etc. Analyze the volume and frequency of your sends. This can be one of the easiest steps and can solve a spam problem fairly quickly in terms of deliverability.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

SendX

MAY 13, 2021

While there are no hard rules on texting frequency, messaging too often can lead people to report your texts as spam, impacting deliverability of future texts. · . · Always identify your business when texting customers. Only text subscribers during normal business hours.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

While there are no hard rules on texting frequency, messaging too often can lead people to report your texts as spam, impacting deliverability of future texts. · . · Always identify your business when texting customers. Only text subscribers during normal business hours.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

JUNE 12, 2020

Dependent Upon: Content, Quality of your email list, Frequency of emails If your content is not adding value to the subscriber, or it’s too hard for them to go through the content, they will unsubscribe. The frequency of your emails is also important. Of unsubscribers/Total email delivered into the inbox) * 100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

DECEMBER 11, 2023

Outreach frequency Take a hard look at the performance you are getting in your campaigns and programs. Ask yourself, are you spamming audiences? The martech stack It’s time to evaluate tools by what they produce (results) and not what they track. Also, question — do you really need the scale they provide?

Ideal Customer Profiles 115

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 115

Martech

DECEMBER 19, 2023

That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button. Gmail is going after long-term inactive accounts to enhance its security. Inactive accounts likely don’t have two-factor authentication set up.

Marketing & Strategy 108

Marketing & Strategy Opt-out CAN-SPAM Work Management 108

ConvertKit

JUNE 24, 2020

A complaint is when a subscriber marks a message as spam. Deliverability tip of the month: Be sure to keep your sending volume and frequency consistent. Sudden changes in volume and/or frequency can raise a red flag for mailbox providers and cause them to send more messages to spam, or bounce your messages.

Deliverability 97

Deliverability Open Rate CAN-SPAM Domain 97

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Martech

MARCH 25, 2024

You might need to change your frequency (how often you email) and cadence (which intervals you send emails). An opt-down on your unsubscribe page lists options for changing frequency or switching to different topics or merchandise categories. We can also expect new definitions of spam and engagement on these platforms.

Burn Rate 74

Burn Rate Opt-out Opt-in Ad Frequency 74

Zoominfo

APRIL 16, 2019

To add to that, this type of content often gets flagged as spam. Of course, every audience is unique, so email frequency may differ. Otherwise, people will feel lied to – and rightly so. Is that the way you want to start off a business relationship? People will notice, and they will opt out. Just try to be considerate.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SalesIntel

JUNE 13, 2023

This is what some professionals refer to as higher deliverability, where emails end up in customers’ inboxes, instead of their spam folders. Allowing users the option to opt in or decline this form of communication can lower the chance of your business being flagged as spam. What is this you might ask?

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

SendX

MARCH 30, 2020

Doing this will make 3 magical things happen: Regulatory compliance with CAN-SPAM laws. Remove any invalid, inactive, spam traps or catch-all email addresses. Secondly, you will have a large number of people reporting spam. Bulk email combined with a surge in spam complaints will spoil your deliverability.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196