Samsung sees success with shoppable TV ads
Martech
OCTOBER 20, 2023
Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.
Let's personalize your content