B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Vidyard

DECEMBER 18, 2014

As demonstrated in the webinar, a CRM tool like Salesforce.com will allow you to track your published content and determine an individual lead’s “content story” Create a “campaign” to track a particular content activity like browsing a web page, downloading an asset, reading an email newsletter, etc.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Biznology

FEBRUARY 13, 2015

Contact media sequence and frequency. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Customer Experience Matrix

JUNE 15, 2007

Yep, the model is a matrix, dividing users into four categories based on data “density” (volume and update frequency) and business process uniqueness (need for customization). Each combination neatly maps to a different class of CRM software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

DECEMBER 8, 2006

Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

The frequency of messages needs to be high enough to cover all relevant topics within the duration of the trial, but low enough to avoid annoying people. Most products offer such an interface, including Marketo and Salesforce.com. More about this below. Trial Duration Optimization. The nurturing campaign needs to be optimized for this.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! And most importantly, you have to actually maintain that type of content and sending frequency!

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

InsightSquared

MARCH 14, 2018

It’s present in most clients’ Salesforce.com instances and when present it’s used frequently. Most frequently used” was determined by comparing the number of opportunities with each reason to the number of opportunities closed lost with any reason recorded, and then summing that frequency across all clients. No Decision. Lost Momentum.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Webbiquity

JULY 10, 2018

Editorial calendars: For sites with high posting frequency, and especially those with multiple authors, plugins like WordPress Editorial Calendar and Edit Flow simplify the process of scheduling posts and collaborating among team members. JotForm does the same, and also integrates to Salesforce.com.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. These can be based on lead data and constraints such as Web search terms, event frequency, and date ranges.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 27, 2014

Users can also apply a frequency cap to dialogues to limit the number of times any customer sees the same message. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. Data is exchanged with other sources and execution systems via REST APIs.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

JANUARY 3, 2013

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JUNE 9, 2011

The system will automatically adjust offer frequencies based on test results. Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit.

Work Management 120

Work Management Marketing Management Cost Software 120

Webbiquity

MARCH 23, 2011

Frequency of alerts. Salesforce.com ), marketing automation tools and web analytics packages. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. News can travel extremely fast through social media. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Hubspot

JANUARY 30, 2015

2) How to Create a Histogram Using the “=FREQUENCY” Function. A frequency distribution displays the number of data points that fall within specified ranges in a sample. How do I create a histogram using the “=FREQUENCY” function? Google, Hubspot, Salesforce.com). Pivot Tables help you do exactly that. Watch the video.

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Take a look at this excerpt from our blog post, " A Marketer's Guide to Nailing the Timing and Frequency of Social Media Updates.". Everyone wants to market their product like Apple. No surprise there. And you know what? People get it.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

The Point

JUNE 13, 2014

If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Because of the way content syndication leads are distributed to the advertiser, often on a weekly frequency, it may be days after the prospect actually downloaded the content before you even hear about it.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100