frequency 
Customer Experience Matrix
APRIL 9, 2014
x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4
Customer Experience Matrix
NOVEMBER 4, 2014
It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Well before any discussion of email frequency or offer strategy, this change empowered iDirect to begin treating leads in a very specific, targeted fashion.
Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Bizo can even allocate advertising spend across the different media to achieve reach and frequency targets as efficiently as possible. Let’s start with DemandBase.
Vidyard
DECEMBER 18, 2014
Focus on Pipeline Michael explained that a lot of the focus for content marketing up until this point has been on increasing production. John’s viewed 85% of two webinars and more than 90% of three product videos? Let’s take a look at the key takeaways. Looks like you have yourself a well-qualified lead right there!
Customer Experience Matrix
JUNE 15, 2007
Yep, the model is a matrix, dividing users into four categories based on data “density” (volume and update frequency) and business process uniqueness (need for customization). Each combination neatly maps to a different class of CRM software.
Customer Experience Matrix
DECEMBER 8, 2006
Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies.
Expert insights. Personalized for you.
120 
Let's personalize your content