The Point

SEPTEMBER 6, 2011

Well before any discussion of email frequency or offer strategy, this change empowered iDirect to begin treating leads in a very specific, targeted fashion. To reduce overall email frequency, add structure to the ongoing nurturing program, and also drive greater interaction with the database, Spear designed a monthly customer e-newsletter.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. Variable #1 — Vertical. However, when it comes to finding out your vertical’s place in all of this, you should gather as many insights as possible. A golden middle, Wednesday can bring you up to a 20,6% open rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Smarte

AUGUST 14, 2018

Profiling and scoring help in prioritizing your accounts and in designing effective data strategies by identifying frequencies, for example, 80% of ABC Corp’s profits are derived from the top 20% of customers or let’s say Software vertical comprise 35% of ABC Corporation’s customer base. So how do you know if it’s working?

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Hubspot

JULY 12, 2012

Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Does any of this change your opinion on ideal email sending frequency? Take a gander!

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Content Standard

AUGUST 26, 2016

The majority of people claim they open all emails their favorite companies send; confirming this, according to Chadwick Martin Bailey , the organization sending an email and that email’s subject lines are the two most influential factors in open rates.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

SEPTEMBER 21, 2016

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. It’s great for any brand interested in engaging current or prospective customers online. 1) Segment your audience.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Directive Agency

APRIL 19, 2017

Your frequency will be determined by the capabilities of your content team and the attention span of your readers. This value should be conveyed in the subject line in a catchy manner to generate a high-open rate for your email blasts. Others aim for regular email blasts to give their subscribers a sense of consistency.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53