Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. Frequency is important, too.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. These methods allow you to maintain frequency with lukewarm leads while continually offering them valuable information.

Sales Leads 48

Sales Leads Lead Ranking Lead Scoring Top of Funnel 48

Adobe Experience Cloud Blog

JULY 12, 2010

Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. At Marketo we call this a drip campaign. Product category of site browsers. Cross sell to purchases of a specific product. Buying Expensive. Just Bought.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Contently

DECEMBER 5, 2017

Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Oktopost

OCTOBER 26, 2020

To help guide you as you read, here are some features and capabilities of social media management platforms to pay attention to as you browse our recommendations: Platforms supported and update frequency. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Employee advocacy built in.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Only B2B

FEBRUARY 9, 2018

You can start with 2-3 blog posts a month and increase your frequency as you grow. Analyzing trends and content to write a white paper? For example, Marketo. BUT, you don’t need to stress on this. The results will be slow, but once you write 21-54 blog posts, blog traffic can increase by up to 30%.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Huptech Web

OCTOBER 27, 2023

Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it. The frequency will depend on the nature of the content and changes in the eCommerce industry or the topic it covers. What tools can I use to set up gated content?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Onalytica B2B

JULY 16, 2018

“How much has the search frequency of ‘influencer marketing’ increased by since 2015?” Previously, he was the senior manager of social media strategy at Marketo. Inside the white papers included designs by Brian Cannon famous for his work in the 90’s creating album covers for Oasis.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129