When to Use Marketo's Transition Rules
SmartBug Media
APRIL 13, 2020
You control day(s) of the week, time of day, and frequency. Marketo has plenty of documentation of how to use transition rules , but when should you use them? As Marketo user Guy Goldstein put it , “An engagement program represents a series of related messages with a goal of driving a lead from one point to another in the funnel.
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