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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). On the face of it, this is not a surprising question.

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How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Or follow your company on LinkedIn.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Frequency of alerts. Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage.