Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Social media optimization (SMO) is an entirely different ballgame. In this guide, we’ll break down some easy social optimization techniques for brands big and small. Social searchability optimization.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Conductor

JUNE 29, 2021

Conductor partner Talkwalker, in collaboration with Trust Insights, published an original research paper examining this conundrum, and solving it with the power of artificial intelligence and social media conversational data. Every day on social media billions of conversations on millions of topics are taking place.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

Social Media 107

Social Media Template Media Cross-Selling 107

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place.

Social Media 129

Social Media Template Campaigns Media 129

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Both of these companies manipulated their publishing frequencies (both increasing and decreasing the total number of posts) with some interesting findings.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. The Importance of Frequency The impact on SEO isn’t just about having fresh content; the consistency of updates is equally as important. Keyword optimization. Authority and trust. Link building. Improve SEO.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

MAY 10, 2023

As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. If your agency is pushing social media but building its brand on blogging, something isn’t right. We can speak from experience at MIG.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Navigate the Channel

SEPTEMBER 22, 2023

However, there are many tools that will help us compile this information as well as make it visible so we see it on a regular basis, can analyze it, and make informed and strategic digital marketing decisions.

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

Brandpoint

JULY 11, 2022

Email Newsletters Social Signals Author: Greg Swan, Chief Creative & Strategy Officer at The Social Lights Topic focus: Technical and future marketing, talks a lot about the metaverse, NFTs and social gaming. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. Do you rank for the keywords identified above?

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

NOVEMBER 23, 2023

What’s the difference between content marketing and social media? A brand’s social media sites can serve as channels for marketing content, but there is a key distinction between content and social media marketing. With social media, the focus is on engaging consumers.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Tools 232

Tools Social Media Social Networks Work Management 232

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Marketing Insider Group

JUNE 19, 2023

Don’t forget social media postings and off-site collaborations, such as affiliate websites from influencers and guest blog posts. Find out which keywords a site is targeting and which ones it actually ranks for. Here, you’ll determine the content quantity, frequency , topic distribution, and quality.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

JUNE 1, 2021

The essential consumption metrics include unique visitors, pageviews (total and unique), time on page, bounce rate, and frequency. The other part of engagement is what’s happening on social media. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Engagement Metrics. Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Search for keywords related to your product or service and see what other businesses rank for them.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

NOVEMBER 9, 2021

Focus on revving up your upload frequency. million subscribers) thanks to their near-daily upload frequency. Upping your upload frequency makes that incentive even stronger. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement.

Youtube 139

Youtube Tips Tools Social Media 139

Walker Sands

MARCH 25, 2020

In the midst of the COVID-19 pandemic, the social media landscape is evolving faster than it took to read this sentence. What we are facing — not just as social media professionals, but also as parents, friends and colleagues — is unprecedented. This Crisis Is Not a Sales Opportunity. Take a Break.

Social Media 52

Social Media Work Management Marketing Management Tips 52

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Launch Marketing

SEPTEMBER 7, 2022

Before diving into an outline for a piece of content, it is a great idea to know what keyword, or keywords, the piece is aiming to focus on. This keyword might be in an ongoing list or something that is researched right before content development. The free version will give you five blog ideas using each keyword you entered.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Track branded hashtags and related keywords.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Or just social media? The event description lists upcoming topics, keywords, etc., What is a content calendar? Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Bluetext

AUGUST 6, 2021

Social media does not directly contribute to your SEO ranking, however, it does have the potential to drive quality web traffic to your site. Read further to learn more about four practical social media tips that will explain how these marketing channels will help you improve your site’s ranking. Use Keywords.

Social Media 26

Social Media SEO Media Advertising Mediums 26

Animalz blog

MAY 2, 2023

Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck. We will see more companies creating more search content targeted at the same number of keywords. So What Should I Do?

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Look specifically at your ranking for targeted keywords and organic traffic numbers. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Individual plans for Brand24 start from $79/mo.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Contently

APRIL 4, 2023

Start by considering content that is at least six months to one year old (depending on your posting frequency). Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Here are a few tips to get started: Expand your reach by creating a presence on new social media sites.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Marketing Insider Group

JULY 14, 2020

It’s still the most popular social media platform. You reach by using the keywords the use. Tip 2: Frequency Drives Results. SAP’s success was in part due to frequency. Experts continue to study the frequency question. My site currently ranks for 24,500 keywords. 2006: Facebook debuts.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

KoMarketing Associates

AUGUST 25, 2016

How often do they post blogs and on social media? These include blog posts, whitepapers, webinars, videos, as well as social media profiles. It’s important to not only look at the number of assets, but also the frequency in which they are created and if they are quality. Final Thoughts.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Finally, identify the right frequency for each type and platform ( see our recommendations here ).

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

DECEMBER 29, 2020

Partnering with a social media marketing business to create a new product that integrates social media and email services can make your offer more attractive. Leverage social media to personally engage your audience. Let’s say you own an email marketing software company. Brand Storytelling.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363