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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option.

De-duping 100
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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms. Here’s an example of a poll created in Marketo by InsideView and published to their Facebook page, in preparation for an industry conference: 6.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms. Here’s an example of a poll created in Marketo by InsideView and published to their Facebook page, in preparation for an industry conference: 6.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?