Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. They also drive traffic to your product pages. Paid Search Advertising. With over 3.5 Brand awareness.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

NOVEMBER 18, 2011

Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. We all learned a lot after this year's Google Panda updates.

Google 28

Google SERP Paid Search Agency Advertising Agencies 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Marketing Insider Group

SEPTEMBER 14, 2020

Our own content frequency research shows why this is so important. Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. Half of the clicks on SERPs go to the top 3 results. 26% of adults are almost always online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. Step 3: Prepare an Organic Traffic and Engagement Report.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

OCTOBER 30, 2023

Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website. Dive Deeper: Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study] The ROI of Updating Content Creating new content does bring in traffic, but it also has its drawbacks.

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Hubspot

JUNE 12, 2012

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. You're killing it with the content frequency on your blog, but having trouble generating social shares. Did you know that? Now you do. Know how to fix it?

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

JUNE 18, 2012

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

ClickZ

MARCH 23, 2020

can provide clarity on the quality traffic as well as on the content you produce for your website. I t is convenient to estimate your traffic volume, customers coming in from paid and organic traffic sources, as well as what portion of that traffic converts. 5) ROI from organic-to-paid traffic.

Paid Search Agency 127

Paid Search Agency Enterprise Management Lead Ranking Companies 127

Outbrain

JULY 8, 2019

Almost certainly, this will involve using tried-and-tested methods to increase traffic and drive leads and conversions. Guest posting on high domain authority sites will help drive traffic to your site. High quality images are highly engaging, can drive more traffic and help to reduce bounce rate. An image draws the eye.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is. 4) Schedule out social media updates.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

SEPTEMBER 7, 2016

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. These content types are key drivers in generating inbound traffic from your buyers. Blogging is one of the best ways to increase your website traffic.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Well, look at the keywords driving most of our traffic: Semrush. Driving organic traffic. As you should! Here’s the thing. You need top-of-funnel content first.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Single Grain

NOVEMBER 16, 2023

Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic. Social media serves as a valuable conduit for content distribution and driving traffic to the company’s website.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Marketing Insider Group

DECEMBER 8, 2020

Also important is the frequency of your publishing. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 HubSpot’s State of Inbound Report also found that 48% of marketers are already planning to include YouTube in their content strategy in the coming years.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

FEBRUARY 1, 2022

Hubspot research has found that brands see the best results when they publish 11-16 blogs per month. times the traffic than those who blog 4 times or less. Higher publishing frequency and consistency. If your content isn’t ranking on SERPs , you are likely invisible to your target audience. Image Source.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Hubspot

AUGUST 28, 2012

When we dig a little deeper, however, we find that they blogged three days in a row last January and then gave up when their site traffic didn't jump. At that frequency, neither readers nor crawlers know when on earth to visit your site. Business blogging requires consistent, long-term effort, not short sprints of intense activity.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. but an actual paying customer! Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

FEBRUARY 24, 2015

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100