Why Lack of Strategy Will Kill Your B2B Blog
B2B Marketing Traction
JULY 31, 2014
Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. Can you keep up with your planned frequency? To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.
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