Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Marketing Insider Group

MARCH 30, 2020

The key to successful blogging – just as in successful selling – is to provide useful information that can help your target customers solve the kinds of problems that keep them up at night. We wanted to delve into exactly what blogging frequency our B2B clients need to aim for to build that customer trust.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Hubspot

OCTOBER 10, 2023

In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Other subscription billing software FAQs 10 Best Subscription Billing Software HubSpot Get started with HubSpot Payments. What are the 10 best subscription billing software?

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

SmartBug Media

DECEMBER 22, 2023

How much money you should spend on trade shows depends on factors such as industry, target audience, and event frequency. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI. We can help your team be successful.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. The answer really lies in which one will best meet your needs and help you reach your goals. Features of Marketing Hub Professional.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. Pay attention to the timing and frequency of your emails. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hubspot

MARCH 3, 2023

NFC is derived from RFID (radio-frequency identification), a wireless communication system that uses radio waves at different frequencies to transfer data. NFC was introduced in the early 2000s, using the specific RFID frequency 13.56MHz for close-range communications. Grow your revenue with HubSpot Payments

Ad Frequency 67

Ad Frequency POS Ad Exchange Business 67

Lake One

AUGUST 25, 2023

In fact, a study by HubSpot found that email marketing can generate an average of 5.8 It can also help businesses increase their sales by an average of 12%. HubSpot offers options ranging from a simple A/B test to multivariate testing. Is your frequency too high? leads per 1,000 emails sent. Start the conversation.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Launch Marketing

SEPTEMBER 7, 2022

Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. To help you answer this question, we dive into four content planning tools that can help with content planning, ideation, scheduling and more. Moz can help make this happen.

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

Hubspot

JANUARY 3, 2022

If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. Can a CRM help with that? With a CRM like HubSpot (or one of the other platforms we'll review below ), the answer is yes. HubSpot Payments. Meaning your CRM can power your entire business.

Sales Cycle 64

Sales Cycle CRM Enterprise Management Work Management 64

ClearVoice

MARCH 26, 2024

While moving toward a target is helpful, having smaller goals is good to ensure you’re on the right path. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Valasys

JULY 31, 2023

Automated templates help maintain a cohesive visual representation of the brand. Performance metrics help identify what content resonates with the audience. Comprehensive analytics help you refine your content approach and optimize future content creation. Integration with other HubSpot tools for streamlined marketing efforts.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Metadata

JANUARY 15, 2024

While there’s nothing wrong with this mindset—we’ve all set our sights on our “feature-rich” products for years—it’s not always what people want, and it’s certainly not going to help you stand out in your competitive space. She then said, “It’s recency that delivers the impact that helps you drive revenue now and in the future.”

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Branding 52

DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. Here's a deep dive to help you determine your ideal blog publishing frequency.

Resources 98

Resources Planning Account Based Marketing Content Marketing 98

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. To help you think like your subscribers, I polled 400 consumers to ask them about why they've joined or removed themselves from marketing email lists in the past. Email Frequency. Think again.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Hubspot

NOVEMBER 23, 2020

Buying patterns are important to recognize, analyze, and measure because they help businesses better understand and potentially expand their target audience. Buying patterns are defined by the frequency, timing, quantity, etc. HubSpot CRM. Here at HubSpot, we’re strong advocates of customer relationship management (CRM) tools.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Only B2B

FEBRUARY 28, 2024

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. – HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Televerde

AUGUST 22, 2022

Evaluate each channel on how effective it will be in reach, coverage, and frequency. According to a 2021 marketing report from HubSpot, generating more leads was the top priority for marketers in 2021. Frequency: Hearing about your business once may lead to someone quickly forgetting you. How Important Is Lead Generation?

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. I found that Hubspot has been tracking this pretty well in their blog. So here’s how I decided to dig deeper to see if I was on the right path. Over 53,000.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Scoop.it

MARCH 2, 2023

Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Tomorrow People

MAY 30, 2022

This article shares 8 pointers to help you get started on the right track. This will help you understand which product updates will have maximum impact to your organisation. Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. How to get started. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

ClearVoice

MAY 29, 2023

They help marketers better understand their target audiences. To help him create a project management tool that was user-friendly, he interviewed a number of likely users, mostly colleagues. Buying habits: Frequency and timing of purchases, what channels they prefer to buy from, and how much they’re willing to spend.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

nDash

JULY 12, 2022

According to Hubspot, the largest search engine–Google, processes 63k searches per second , and about 14% are questions. There are many opinions about nailing down the ideal frequency for posting new content. Knowing what your primary goal is will help you choose an appropriate frequency.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Start by considering content that is at least six months to one year old (depending on your posting frequency). Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SalesIntel

MARCH 20, 2024

Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences. This makes the email easier to scan and helps highlight key points or benefits.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. I found that Hubspot has been tracking this pretty well in their blog. So here’s how I decided to dig deeper to see if I was on the right path. Over 53,000.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. Ideally, they should help keep you organized and provide structure to your efforts.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Hubspot

DECEMBER 23, 2020

Scheduled posts can help. While it’s still critical to create manual posts that speak to specific events or emerging market conditions, scheduled posts can help streamline your social efforts at scale. Check out the frequency and content of their posts and use that knowledge to improve your social efforts.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Hubspot

MAY 11, 2020

A question that every creator staring at a blank canvas right now should be asking: how can we help? Because now, more than ever before, audiences are seeking help. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. On the contrary.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

DealSignal

DECEMBER 29, 2023

It helps businesses identify key targets and connect with decision-makers, tapping into a wide network of B2B companies. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. This includes guidance on data integration, usage, and optimization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Regularly assessing your progress will help you be confident you're moving in the right direction and getting closer to achieving your goal.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

The Lead Agency

MARCH 16, 2021

It can not only help you get a leg up on your competition, but also drive real, measurable returns for your business. 59% of survey respondents said that marketing emails influence their purchase decisions – HubSpot. Why B2B email marketing? There are plenty of reasons B2B email marketing should be on your business’ radar.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Blogging is inexpensive because you can have your own staff create the content, and hire freelancers if you need extra help. Blogging is among the simplest yet most effective ways you can market. Mailing lists. Press releases.

Cost 59

Cost Marketing & Strategy Marketing Strategy Effectiveness 59

Envy

APRIL 5, 2022

Catch up with us, we would love to help! Instead marketers can look at which campaigns show the highest lift in important metrics (such as engagement, in-app spend, or conversion frequency) over time. Staying a step ahead of the ongoing developments will help marketers build a future-proof marketing strategy. Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Hubspot

AUGUST 2, 2020

Programs that automate the process draw from both your historical data and the data you accrue on an ongoing basis to help you pick up on customers' behavioral trends. Here's a step-by-step guide to help you through that process. The frequency at which you track your sales will vary depending on the nature of the analysis.

Budget Programs 97

Budget Programs Enterprise Management Analytics Work Management 97

Martech Advisor

JANUARY 8, 2020

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. However, benchmarking helps you set the right expectations from the get-go. Here is a resource by Google to help you get started.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

ClearVoice

JANUARY 2, 2024

The approach helps your business establish credibility and trust, leading to long-term value and engagement. The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact. It also helps your business with the following: Establishing authority.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52