Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. That gives you more traffic, shares, and subscribers.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Content Marketing Institute

AUGUST 27, 2018

What metrics will we evaluate, and at what frequency? We just used Google Sheets to track the schedules and charts, and Google Docs to review, edit, and approve copy for the project. Given the insular community, we also needed to balance reach and frequency. Is the investment reasonable? cmcphillips Click To Tweet.

Advertising Agencies 82

Advertising Agencies Content Thought Leadership Work Management 82

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Directive Agency

APRIL 19, 2017

B2B sites are, as a whole, publishing content more frequently every year to keep up with Google’s changes. But Google isn’t the one putting money in your pockets. Being satisfied with impressing Google isn’t enough. Content Cards for Twitter.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Optinmonster

MARCH 16, 2020

Bonobos give their subscribers a chance to update their frequency preferences when they click “unsubscribe” in an email. Opt-in Frequency. Purchase Frequency. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader. Affiliates.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

JULY 27, 2012

We've even developed a simple, customizable social media scheduling template and blog post guide to help you organize and plan your social media updates for the most popular social networks. This involves testing and optimization to determine your ideal publishing frequency, and it usually involves pushing the limit a little bit.

Social Media 28

Social Media Automation Ad Frequency Paid Search Agency 28

Hubspot

JUNE 7, 2012

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. To design your email templates for mobile devices, first put yourself in the shoes of a mobile user.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Organization.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

DECEMBER 25, 2018

To make social media content easier for companies to plan and schedule across the accounts they manage, we created a social media content calendar template. Detailed instructions for doing this exist in the cover sheet of the template. How to Use the Social Media Calendar Template to Plan Your Content Schedule.

Template 101

Template Social Media Social Marketing Media 101

Hubspot

MARCH 8, 2019

To make social media content easier for companies to plan and schedule across the accounts they manage, we created a social media content calendar template. Detailed instructions for doing this exist in the cover sheet of the template. How to Use the Social Media Calendar Template to Plan Your Content Schedule.

Template 78

Template Social Media Social Marketing Media 78

Hubspot

MARCH 29, 2013

Start blogging, and strive for a frequency of three to four times a week. I recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Once you establish your ad targeting criteria, you can save it as a template for future campaigns. That's because LinkedIn has a powerful ads platform.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Sprout Social

JUNE 20, 2019

Competition for traffic, ad placement, followers and sales. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes. Think about it. The list goes on and on.

Analysis 102

Analysis Budget Programs Tools Ad Frequency 102

seo.co

FEBRUARY 10, 2022

You could focus more on generating traffic, or getting more conversions, or just reaching a wider social audience so you can attract more followers. But you might also decide to simply change something about your campaign—such as targeting a new niche or ramping up the frequency at which you publish new content.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Optinmonster

FEBRUARY 26, 2020

Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. PPC ads can help you drive targeted traffic to your site in a shorter amount of time. Display Ads. Remarketing Ad. Social Ads.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Convince & Convert

DECEMBER 16, 2014

Less content with better promotion can equal more traffic. Yes, you can create less content and get more traffic. Set A Social Media Promotion Schedule And Double Your Traffic. Set A Social Media Promotion Schedule And Double Your Traffic. And one of the ways to get there is through great social media promotion.

Social Media 166

Social Media Promotion Media Curation 166

Buffer

OCTOBER 3, 2018

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Building your website traffic in 2018 is no easy task. You can still get tons of website traffic with a resourceful content marketing strategy that revolves around producing quality, evergreen pieces of content. Prefer video?

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Albacross

JANUARY 17, 2020

Airtable If you're still using Google Sheets in 2020. Airtable will make you never want to use Google Sheets again. By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics).

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Content Standard

FEBRUARY 25, 2019

By understanding the function and best practices for using UTMs, marketers can eliminate the guesswork around campaign analysis and more precisely measure content marketing ROI for all their campaigns, including influencer partnerships, brand awareness on social media, and even directly tying organic traffic to conversions.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

Convince & Convert

APRIL 14, 2015

Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. Find the publishing frequency that works for you and your team. Recommended Reading: How To Increase Blog Traffic: 5 Ways To Make Contagious Content Send The Invitations To Your Party 9.

Efficiency 160

Efficiency Planning Process Work Management 160

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Traffic report. 10 Effective SEO Techniques to Drive Organic Traffic. * Competitive analysis.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Outgrow

JULY 3, 2020

Google policy-compliant: They follow Google’s interstitials policy. This means you can turn your mobile visitors into email leads without attracting google penalties. Design & customization: Outgrow offers a wide variety of templates that follow all modern design practices. to improve performance. Case Study.

Marketing Automation Services 52

Marketing Automation Services Tools Ad Building Outgrow 52

Martech Advisor

NOVEMBER 8, 2019

Adhering to schedules, maintaining regularity and optimal frequency. Given the size of a standard email list and the frequency of content sharing, it's almost impossible to imagine a manually driven emailing process. There are templates available to automate content creation, integrations with social media, and detailed analytics.

Marketing Automation Services 56

Marketing Automation Services Automation Enterprise Management Work Management 56

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. Explore Twitter , YouTube, Instagram, LinkedIn, and other social sites by hand. Include link to Google doc or form where they can put content, links, headshot, etc.

Planning 107

Planning Marketing Plans Budget Programs Deliverability 107

Hubspot

SEPTEMBER 29, 2014

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic.

Traffic 28

Traffic Webinar Metrics Organization Buyer Personas 28

Hubspot

JULY 24, 2012

For Twitter. Oh and you're giving Google+ a shot, too. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. And then Facebook. Also LinkedIn. Can't a marketer get a moment of peace? And good news -- it's not complicated.

Social Media 28

Social Media Template Social Marketing Media 28

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Under those themes, the available campaign objectives are: Website visits will drive traffic to your website and landing pages.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Valasys

NOVEMBER 5, 2018

A good lead generating website offers some sort of free downloads which can be eBooks, templates, or any other helpful resources that people need to fill out a simple form to download. Also known as remarketing, retargeting works as a form of online advertising which helps keep your brand in front of bounced traffic. Free Downloads.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

nDash

JUNE 13, 2022

For example, when looking at Google’s search results, consumers can find: Featured snippets: Google positions this content at the top of search engine page results to highlight quick answers in a search. Understand the power of blogging frequency (i.e., Increasing their website’s traffic. Growing email lists.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

QuanticMind

OCTOBER 26, 2017

Other than Google’s data-driven attribution (DDA), there are a few standard classes of attribution commonly used in B2B: Single-source (which attributes all credit for conversions to a single click). However, Poulton argues that Google’s machine learning-based DDA is the future. >>Back to top.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Hubspot

OCTOBER 17, 2014

To help you plan your updates and coordinate social campaigns more easily, here''s a free social media publishing template.). HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. 2) Schedule social posts ahead of time and in bulk.

Social Media 28

Social Media Organization Work Management Media 28

Hubspot

JULY 31, 2012

Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Optimize the Timing & Frequency of Your Updates.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28

LeadSquared

AUGUST 26, 2014

One great thing about these tools is that there are hundreds of pre-created templates, and you can modify them according to your requirement. Not giving credit to a source is not just unethical, but would also be penalized by Google. Google has been really active in the past in trying to find and clean up duplicate content.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Single Grain

NOVEMBER 16, 2023

Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic. Social media serves as a valuable conduit for content distribution and driving traffic to the company’s website.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98