ViewPoint

JUNE 5, 2017

Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. Use dynamic engagement, including triggers. Map content to audiences of one. Analyze, analyze, analyze.

Top of Funnel 149

Top of Funnel Sales Qualified Leads PointClear Cost per Lead 149

ViewPoint

JANUARY 13, 2017

Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. Use Dynamic Engagement, including Triggers. Map content to audiences of one. Analyze, Analyze, Analyze.

Account Based Marketing 120

Account Based Marketing PointClear ABM Cost per Lead 120

ViewPoint

FEBRUARY 9, 2012

PointClear’s sales lead generation processes include a combination of multi-touch, multi-media and multi-sales-cycle approaches, and we wanted to know the optimal numbers for touch frequency, touch media and number of sales cycles in order to maximize qualified sales leads.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

APRIL 17, 2012

Sales and marketing operate on different frequencies. ” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

DECEMBER 7, 2010

The resources and methodologies needed to address these requirements include a smart mix of three core processes : Multi-touch : Frequency matters. Successfully engaging prospects depends on a mix of tactics to maintain positive awareness of your offering until it’s time to buy.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 8, 2012

Because of this single idea: getting lots of customers’ attention (reach) over and over (frequency) is enough to earn a sale…somehow, sometime. Ron Perlstien says, “Frequency is the benefit of success, not the key to success.” ” In other words, you can increase frequency when you generate sales revenue!

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

FEBRUARY 2, 2012

Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. Assessment and recommendations. The analysis phase is where business acumen comes into play. Raw metrics should be reviewed and probed for links among seemingly unrelated findings.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120