Marketing Interactions

AUGUST 15, 2021

In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. Behavior is a bit trickier. Product pages can fall somewhere in the middle. If a lead submits a demo request, that’s an immediate trigger to MQL and a push to sales.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

MAY 21, 2018

Return visits/frequency. Identify which questions you’ll need to answer at each stage of their learning and how you can use that content to create meaningful, connected experiences that signal intent as they cross buying-stage thresholds. How much engagement is your content achieving? Unique visits. Ascending lead scores.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

MAY 21, 2018

Limit frequency. Even though some carriers are concatenating longer messages into one, some will not, which means your message will arrive on their smartphone in chunks that can end up confusing your customers. MMS messages can be longer, up to 1,200 characters, but that’s a lot on a mobile screen, so choose your words wisely.

SMS 48

SMS Business Class Ad Frequency 48