Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
Biznology
DECEMBER 26, 2013
The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Other than Kohl’s, the other 6 retailers fell into an approximately linear relationship where higher frequency led to better rankings. That’s a win-win!
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