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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube.

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. The post Video Marketing Success Starts with Distribution, says Forrester appeared first on Vidyard.

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. In 2015, video overtook all other activities in time spent online. Get the Report.

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right? Your thoughts?

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy.  Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  There Case Studies of B2B Blogs (click “The Bottom Line&# link for the full original stories).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Ways to Find Legal Music for Your YouTube Videos by Mashable. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.

4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve got to win on YouTube” is no way to approach decisions around video.

Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its  YouTube page  has more than 5.1 All you’ll need is a decent camera, an internet connection, and a YouTube account. million words. The Avengers? 

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. But change is.” by Forbes.

Social Media Online Courses – Where are They?

WindMill Networking

This is consistent with Forrester Research ’s recent finding that more than 45% of all companies now use social media assets for product development in addition to customer engagement (83%), and indicates a sea change in the strategic value that CMOs place on social today. Video & YouTube. Where can professionals go, then, to take online courses in social media? Surprisingly nada. 

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Did you know more searches are done on YouTube than Yahoo? Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Social media has reached prime time. Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media.

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5 Tips For Maximizing Your Video Marketing

It's All About Revenue

picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Make sure your video is widely available - on your site, YouTube channel, and social media channels, but don’t spam it out. Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words. Here are five helpful answers to common questions about how to maximize your video marketing: 1.

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. YouTube. If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. And they’re right. For most B2B marketers, it isn’t nearly enough.

Online Video is The Future of Content Marketing

Crimson Marketing

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” It’s a very real possibility.

Great Minds & A Great Time: Insider Summit 2013 Recap

Sales Intelligence View

You can also watch and share our highlights reel on YouTube. The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit. This year we kicked it up a notch and hosted 26 sessions, 61 industry experts, and added a new track on account management.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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Video is Killing the Written Content Star

Fathom

According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. YouTube. YouTube. As such, 2016 has been dubbed ‘The Year of Video’. million words”.

37 reasons that video content is king

Biznology

By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. million business-oriented search queries in YouTube every week (SEO Hacker). 700 YouTube videos are shared on Twitter every minute. YouTube ).

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. by GO Marketing.

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OfferUp offers an addictive new app for eCommerce

grow - Practical Marketing Solutions

Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Some of the other options are obvious: Snapchat, for one, has surged in popularity since the Forrester research was completed. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger?

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The Forrester report found that only 30 percent of global manufacturers thought they would increase social media spending in 2012. Start a YouTube Channel to Enrich Content. Create a Blog to Tell Your Story. Use LinkedIn to Help Fill the Sales Funnel.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” To put that in simple terms, customers don’t think in channels; they think about the experience as a whole. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. by 2050.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

Which of the following platforms was founded first? a) YouTube. b) Facebook. c) Google+. d) LinkedIn. Source 2014 Millward Brown study. 6. (D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV. 7. (B) Hangouts On Air allow users to broadcast and record live stream video. 8. (B) Automatic Kismet. Who was the first U.S. Italian. Italian 2%.

Test 101

Small Marketing Budget? Use In-House Experts to Get Huge Results

Marketing Action

According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute). 4. Many marketing teams struggle to make the most of limited resources. And you know what?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. hours to 6.3

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

When there are more than 100 hours of videos uploaded on YouTube every minute, you’d better ante up. As Forrester explains, it is important to understand that ROI is not as simple as “the return on a short-term financial investment” (“does my action lead directly to increased sales?”); By {grow} Community Member Gregory Pouy. The social web is free .

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

sources through the purchase funnel  according to Peter Burris from Forrester. YouTube video and a podcast is not to far out. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Be personal.

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21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. 18) YouTube users watch more than 3B hours of video per month. Sick of hearing the same "the internet is changing marketing" speeches? Take a gander! 14) U.S.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. Let’s look at some examples of what they do well. Takeaways.

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75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

report by Forrester makes that clear. spotlight/description of your YouTube Channel , and a link to your most recent video. A “Thank You!” Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. Did you know that U.S. Short on topics? We feel you. survey or poll.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

These formats are fast moving beyond the realm of early adopters and with both Facebook and YouTube both now supporting these formats, you can expect to see widespread audience adoption in 2017/2018. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. According to 25 Experts). A. Donna Moritz. F. Frank Strong. G. Hana Abaza.

Internet Marketing Strategy Articles for the Week of March 31, 2014

Sazbean

Why Every Marketer Should Use Google Plus (Forrester). YouTube Reveals the Secret Formula to Content Marketing Success (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). grow}). How the Inc.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. It also includes some pretty big Google sites, like YouTube and Gmail. Gender?

How to create future brands

Blue Focus Marketing

Platforms like Twitter, Facebook, YouTube and LinkedIn will give your brand an authoritative voice and build communities.  Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept.   Brands are on a Transformational Journey. The future. Coming soon! The reason to choose one brand versus another will be fueled by its purpose.  Voice.

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7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Forrest Gump tells us “Stupid is as stupid does.” However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews  –  where THEIR readers were vs. where the owned channels were. 5. Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. Mark R.

Do you know how to listen in social media?

Biznology

offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. Tags: Social Media Marketing business facebook internetmarketing marketingandadvertising socialmedia twitter youtube spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.