SnapApp

NOVEMBER 3, 2016

There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. Just like in YouTube videos where link out overlays and related content can be added to any video, your marketing videos can have those, too. People like video. And that reason is cat videos.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

SnapApp

NOVEMBER 1, 2016

As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

DECEMBER 4, 2017

The top 5 most effective social media platforms to engage B2B audiences are LinkedIn (82% effective), Twitter (66%), YouTube (64%), Facebook (41%), and SlideShare (38%) - LinkedIn Technology Marketing Community. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 14, 2016

From company YouTube and Vimeo channels to Facebook Live and Snapchat, the options are seemingly endless. This Forrester report on The Rise of Intelligent Agents is a good primer.). Live video really took off in 2016, with Facebook Live and YouTube live streaming coming to be some of the main platforms that marketers saw success with.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62