Martech

JANUARY 4, 2024

LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. followers) TikTok: @amy.porterfield (11.4K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Oktopost

MAY 26, 2021

Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn. Meet Forrester’s Social Media & Advocacy Manager.

Forrester 71

Forrester Transparency Social Media Youtube 71

Contently

JANUARY 10, 2018

According to Forrester data analyst Anjali Lai , 34 percent of American kids between the ages of 12 and 17 think Facebook is for “old people.” ” While teen usage has increased on YouTube, Instagram, Snapchat, Pinterest, and Twitter, Facebook is the only major social platform that lost users in that demographic.

Studies 159

Studies Youtube Forrester Case Studies 159

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Integrated B2B

OCTOBER 25, 2013

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. The increasing importance of Youtube.

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Top Rank Marketing

OCTOBER 4, 2023

Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Michael Barber @michaeljbarber Vice President of Marketing, Charter School Capital Christopher Penn @cspenn Chief Data Scientist, Trust Insights Lee Odden @LeeOdden Founder and Board Advisor, TopRank (..)

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. powerhouse: It’s forecast to overtake YouTube in daily screen time, and 75% of US brands are planning to increase their spend on the channel this year.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Martech

NOVEMBER 11, 2022

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. blog posts, articles, videos, etc.),

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. Forrester ). YouTube content. Video content is essential — but not all video content should be YouTube content. The best YouTube content often is evergreen and serialized. Why should your organization invest in YouTube content? Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

ClearVoice

JUNE 19, 2023

YouTube came at a close second with 2.5 In a Forrester report , Reels account for 30% of the time users spend on Instagram. However, they fall behind TikTok and YouTube Shorts in terms of weekly usage. Only 10% of US adults use Reels weekly, while 23% use TikTok and 17% use YouTube Shorts at least once a week.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology. Catch all episodes here. Meet Giles Palmer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. Why watch videos on YouTube, when the best of them will inevitably be posted on Facebook?

Social Media 151

Social Media Facebook Forrester Media 151

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor». WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . According to a Hootsuite survey , 60% of all businesses plan to increase their Instagram budget, and nearly half plan to do the same for Facebook, YouTube, and LinkedIn. . Not sure what type of content to publish on your B2B social channels?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Vidyard

JULY 28, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Maybe not ….

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Maybe not ….

Research 50

Research Video Marketing Forrester Planning 50

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. 11 Duane Forrester , VP Industry Insights at Yext. See where you’re ranking behind Youtube in the SERP.

SEO 64

SEO Tips SERP Forrester 64

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. And, it’s certainly not a tactic to be taken lightly.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Exo B2B

MARCH 8, 2018

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). She is a speaker and principal analyste for Forrester and specialises in B2B marketing. Vlogging daily on YouTube under the name « DailyVee ». Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

ClearVoice

JULY 22, 2021

A 2021 Forrester study found 51 percent of Gen Z respondents ages 18-to-23-years old will always research a company to ensure it aligns with their view on corporate social responsibility before they shop from them. Think: Embedding customer YouTube video reviews into your product pages.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

MARCH 16, 2017

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers. ” Face it – you’re not even that surprised. .

Video Marketing 100

Video Marketing Planning Content Marketing Content 100