Webbiquity

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Maybe you have a story worth adding to a book I’m working on, or including in a speech. The world has changed. ” Guides to the Evolution of PR. ” Guides to the Evolution of PR.

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. 23% say they can’t prove any impact at all.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2012

Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 9, 2012

Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

DECEMBER 27, 2011

For those who prefer a more condensed summary of Facebook’s switch to iFrames earlier this year, the brilliant Jeff Ente explains how iFrames work and why they are potentially very, very important to marketers. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JANUARY 10, 2010

Social media works. For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn’t work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Among his conclusions: more content helps. Blogging helps.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2012

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” More specifically, “Twenty-eight percent of CEOs under the age of 40 maintain a work-related blog daily. ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 8, 2019

It’s highly visible, but the majority of the work marketers do lies beneath that surface. You don’t do any real work. Actually, the B2B market is about twice as large, according to Forrester. B2B marketers work at all these levels. Oh, and yes, some advertising, too. It’s boring.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Webbiquity

FEBRUARY 7, 2011

Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Learn to leverage the social-search connection by iMedia Connection. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 5, 2016

White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 56 Reasons Why Content Marketing Works by Marketing Insider Group.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

MARCH 19, 2014

So, how exactly does Google Authorship work? Google figures that if authorship of a web page can be ascribed to a real person, with a real Google+ profile, then that makes a statement about its quality (though precisely what kind of statement relies on the particular individual). How does one implement it? Does Author Rank even exist?

Google 100

Google Trust Marketing Domain Social Media 100

Webbiquity

JANUARY 24, 2012

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative.

Social Media 100

Social Media Tips Media Best Practices 100

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. How are employees using the Internet at work? How are employees using the Internet at work? Report: 6.8% DoubleClick got 1.7% Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 14, 2020

Forrester predicts that the cloud software market will grow to $411 billion by 2022. This structure works well for large scale enterprises, but it can be costly and inefficient for smaller businesses. For vendors, it simplifies sales and support while making revenue streams more predictable. What exactly is cloud computing?

Enterprise Management 260

Enterprise Management Work Management Marketing Management Marketing Automation Services 260

Webbiquity

JUNE 6, 2011

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100