Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MAY 31, 2010

We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 25, 2012

That’s the herd mentality at work. Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. Take the 10-minute tour and learn what they mean.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Players are learning how the Internet works. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50