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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? How do you measure the effectiveness of your loyalty management system? Let’s dive into it.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. There’s is a ton of underlying work that must be in place first. HJS: Thanks Lori!

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. Let’s face it. A Humble Call-to-Action.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. What videos work best to engage your buyers at each stage. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?

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Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

Terminus

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. This integration faces challenges however, especially when marketing and sales do not work together as one cohesive unit.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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