Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

FEBRUARY 12, 2010

That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. The most powerful example of one of these personally branded blogs is Web Strategy by Jeremiah, by Jeremiah Owyang , an analyst who left Forrester prior to the policy change.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business. Business Strategist.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business. Business Strategist.

Planning 100

Planning Segmentation Work Management Gartner 100